Last night I dreamt I was a cardboard box.
Bizarre and a little mundane at first glance, but after lying in mild contemplation for a minute or two — before venturing into the dewy darkness, only to traipse in some time later with severely squelchy Asics, drenched knickers and well-cleansed knees — I resolved that there are worse things to be than an innocent cardboard box.
Identifiable, reliable, internationally utilised. Sturdy and strong when held together by the right stuff. Efficiently space-saving when dismantled and stacked, environmentally friendly when recycled. Incapable of telling bad jokes. Endless fun during the festive season. Let’s face it, kids always prefer the box to it’s state-of-the-art-gadgetry-in-toy-form contents.
True, they do tend to collapse into a pile of mush when drenched and distressed, but don’t we all.
Paper quality has been at the forefront of many a conversation this week. I’ve decided to opt for an entirely new, touchy-feely, edgier lookbook format this season – pushing the boat out a touch – and am delighted by the results so far. Working with a new graphic designer and printer has, thus far, proved a positive and incredibly stress-relieving decision….Who am I kidding – I’ve been climbing the studio walls and panicking over deadlines all week. Completely unnecessary, it’s in safe hands.
Countdown to my London Fashion Week Trunk Show with Wolf and Badger has begun, where the lookbooks in question will meet their debut. Do nip in for a glass of fizz if you’re in and around:
You are invited to join Iona Crawford for a special trunk show
featuring her Autumn Winter 2010-2011 Collection.
Guests will also be treated to an exclusive preview of Iona’s
Spring Summer 2011 Crear Collection.
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Wolf and Badger
46 Ledbury Road, Notting Hill, London, W11 2AB
Saturday 18th September
12pm to 6pm
Bubbly refreshments and Scottish delights will be served
RSVP Iona Crawford
iona@ionacrawford.com
+44 (0) 7816504926
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